Two men, a truck and a record year: Brand thrives with 36 months of record performance

TWO MEN AND A TRUCK® Breaks Sales Mark while System-wide Sales Eclipse 14.4 Percent in December

 

LANSING, MI TWO MEN AND A TRUCK®, one of the industry’s leading moving services franchises with more than 230 locations throughout the world, continued its impressive 2012 campaign by eclipsing 36 consecutive months of same-store-sales increases, 19 straight months of double-digit growth, the addition of 15 new locations, all while breaking the $250m mark in system-wide sales.

“It was a great year for us. We are extremely proud of the teamwork from our franchisees, home office staff and customers,” said Brig Sorber, CEO and one of the original two men of TWO MEN AND A TRUCK®. “We still have plenty of room for improvements and growth. We are really looking forward to another record year in 2013.”

In 2012, the system grew at 18.7 percent with $41.2 million in additional system sales versus 2011. For the year, system sales surpassed $260 million, a 4.5 percent increase over the $250 million goal upon entering the year.

“These numbers are unprecedented for moving companies, let alone any brand, which we are very excited for,” said Randy Shacka, president. “Franchises of all ages and sizes are contributing to the overall sales increase. Growth has been tremendous for all franchises. In fact, 95 of the top 100 franchises saw consistent growth from region to region.”

In the next five years, the company plans on achieving a total of 400 locations while doubling its home office, increasing its referral rate to 97 percent and expanding its international presence. This comes at a time when TWO MEN AND A TRUCK® experienced 36 straight months of growth with certain individual locations recognizing revenue of more than $700,000 a month. The drive and success of existing franchisees are major aspects of the brand’s future growth plans.             

“You have to have the vision beyond initial investment and want to grow larger with us,” said Kelly Rogers, director of franchise development, noting the brand emphasizes there is a huge opportunity for aggressive revenue growth within the company. “We see this as a white collar opportunity in what is perceived to be a blue collar business.”

The brand has been able to capitalize on the increased interest of prospective franchisees in the service segment of the industry. With many franchisees starting with a single territory and expanding once properly funded, the scalability coupled with the start-up costs between $173,000 and $578,500 (depending on the purchase or lease of a truck fleet) has positioned TWO MEN AND A TRUCK® to meet its aggressive goals, Rogers added. By 2018, the brand plans to exceed $750 million in revenue. In order to meet the revenue goal, TWO MEN AND A TRUCK® spent the past four years carefully preparing and re-focusing the brand for continued expansion.

“It starts with engagement of the owners across the board,” Rogers said. “We looked at each individual operation and did close to 120 franchisee visits over a two to three year period in order to reinforce our vision and company goals for the next five years. We turned over 20 percent of our system for the right reasons and reinvested in training, new tools and programs for our system.”

ABOUT TWO MEN AND A TRUCK®

Founded in the early 1980s as a way for two brothers (Jon Sorber and Brig Sorber) to make some extra money during high school the company has grown to more than 230 locations nationwide. After the brothers left for college their mother Mary Ellen Sheets officially founded TWO MEN AND A TRUCK®. Her experience in data analysis and commitment to customer service led her to franchising the company in 1989. That same year Sheets awarded the first location outside of Michigan to her daughter, Melanie Bergeron. When the company reached 39 franchises, Sheets asked Bergeron to assume the role of company president while she pursued a seat in the Michigan State Senate. Bergeron is now chair of the board along with Jon Sorber as Executive Vice President and Brig Sorber as CEO. In 2012, former COO Randy Shacka was promoted to president and has helped continue the record business growth with an elite executive team.  For more information, visit www.twomenandatruck.com.

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